Working paper abstract


Experimentation with strategy and the evolution of dynamic capability in the Indian Pharmaceutical Sector

Suma Athreye, Dinar Kale & Shyama V. Ramani

This paper demonstrates that radical regulatory changes can be tantamount to technological revolutions by studying Indian pharmaceutical firms. It shows that radical regulatory changes such as the Indian Patent Act of 1970, the New Industrial Policy of 1991 and the signing of TRIPS (Trade Related Intellectual Property Rights System) in 1995 served to open up new economic opportunities and constraints in the wake of which the winners and losers were selected as a function of the dynamic firm capabilities most appropriate for the new market environment.

Key words: International marketing, R&D management, Indian pharmaceutical sector, corporate strategy.

Jel Codes: L1, L2, L5, L6, O3 and O5.

UNU-MERIT Working Papers ISSN 1871-9872